Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention

With the world's increased urbanization, exchange process's view is fetching more efficiency in shopping process. This trend changing customer's intentions towards retail stores. article examines how perception of access reshapes purchase decision developing countries and stores' sustainable attractiveness intervenes making. The point sale convenience sampling technique used with data from 669 urban customers' current study. results have revealed that intention store sequentially intervene relationship between to behaviour. Moreover, this study has also explored vital link behaviour Pakistan's organized provides new insights for retailers planners manage store's location efficient increase customer patronage.